LakeTexoma.com experienced another record-breaking year with over 327,000 unique visitors and 2.1 million page views, up over 32% from 2013. Since the launch in January 2010 LakeTexoma.com has received over 6.4 million page views from 871,000 unique visitors.
As the top organic Google search result for nearly all “Lake Texoma” keywords, LakeTexoma.com has become the most popular resource for Lake Texoma visitors, weekenders and residents. In 2104, traffic to the lodging section of the site increased 26% as it continued to be the most popular section of the site. Real Estate grew at 74% to secure the 2nd most popular section with lake levels, camping and fishing guides rounding out the top 5 most popular sections of the site.
More Out of State Visitors
Site traffic from Waco was up 610% over 2013 as it secured the 3rd most popular origination city for LakeTexoma.com behind Dallas and Oklahoma City. Traffic from Plano, Frisco and McKinney also experienced double-digit growth. From a national perspective, traffic from Georgia saw the largest gain at 180% while Kansas, California, Missouri, Colorado, Florida, and Illinois were included in the top 10 states to generate visitors to LakeTexoma.com. “It is always interesting to track from where users access the site”, says Cassidy Lackey, Founder of LakeTexoma.com. “It seems to indicate that Lake Texoma is growing in popularity from visitors who reside outside Texas and Oklahoma”.
Mobile and Social Continue To Grow
Smartphones and tablets continue to generate a tremendous amount of growth for the site. Smartphone traffic was up 85% while traffic from Tablets was up 39% over 2013. Combined, smartphones and tables now account for over 55% of the traffic to LakeTexoma.com. Social channels have also continued to grow as the site now reaches over 49,000 Facebook fans, 6,800 weekly email subscribers and 677 twitter followers.
Exciting Plans for 2015
We continue to invest in the site and made great progress in 2014 by adding weather alerts, TPWD fishing reports as well as back-end changes to improve the speed and reliability of the site. In 2015 we have more exciting plans to take LakeTexoma.com to a new level with additional opportunities for community involvement, redesigned weekender newsletter and much more!
Business Owners – Don’t Miss Out!
We have some incredible opportunities to promote your lake area businesses to and local residents, weekenders and lake visitors starting at just $25/mo. We expect to reach over 400,000 unique visitors in 2015 so don’t miss out! More advertising information can be found at LakeTexoma.com/advertising.
